Our Story


Since 2004 Cheeky Monkey® has been both an online and local destination for new parents, grandparents and gift buyers. We provide a friendly atmosphere, knowledgeable staff and a careful selection of high quality, innovative products to choose from. We firmly believe in the presence of an owner in our store to ensure that the passion behind the business is always present. You will find a unique collection of local and Canadian made products and eco-friendly finds along with other every-day essentials. Shop mom & baby care products, clothing, shoes, toys and other must-haves for those busy first years.



Krista Williamson began working on the idea behind Cheeky Monkey when she was on maternity leave in 2003. Krista loved sewing, business and her family and was looking for a way to combine all three of these things. A life-long entrepreneur, Krista started her first business selling out of a catalogue in grade four. As a busy Financial Planner and a mother of 3, Krista was looking for a way to add some much needed flexibility and passion into her work. After reading an article in the Canadian Living Magazine about another Mom who started her own business from her home sewing, Krista decided to try her hand at making baby linens and other accessories. Her husband Rob helped her develop patterns for her projects and the creativity began!

The name Cheeky Monkey came from a nick-name she called her oldest son when he was a toddler. Precocious, full of life and sensitive (with a little bit of naughty) best describes that toddler stage of children. The name was a perfect fit and Cheeky Monkey® was born! Her online business began from a small five page website that Rob learned how to develop from a friend. This was before online shopping was widely available in Canada and Krista very quickly took over this process and began an expansion that would result in the Cheeky Monkey of today. In the early days of the business, Cheeky Monkey participated in craft fairs, school sales, fundraisers and other local ways of selling in the community. The website began to grow organically and once an article in Chatelaine was published, Cheeky Monkey exploded. Online chat sites, community boards and blogs spread the word from coast to coast and Cheeky Monkey expanded across Canada and the US.

It wasn’t long before Krista saw the potential in what she was doing. While her education and background in marketing and business has aided in her success, it was her commitment to her family and her passion for natural parenting that led to the vision of Cheeky Monkey. Very quickly Krista learned about the world of specialty retail. She attended shows, explored the internet and read everything she could get her hands on. Breastfeeding, natural products, early learning and addressing the needs of the mother were all very important to Krista.

New products that made life a little easier for Mom were quickly added to the line-up and in 2006 the first Cheeky Monkey store was opened in London, Ontario. Throughout the years all three of Krista’s children and her husband Rob have participated in the business. Upon graduation from a post-secondary marketing program her middle child Becky joined the business full time. Both Becky and Krista can usually be found talking about, thinking about, writing about and working on Cheeky Monkey.



Today, Cheeky Monkey offers a careful selection of nursing essentials, cloth diapers, baby carriers, toys, clothing, shoes, bath care and so much more. Organic and bamboo products have long been a staple at Cheeky Monkey and we continue to offer a large variety of eco-friendly must-haves for mom and baby. We also carry a unique collection of local and Canadian made products, along with other every-day essentials. Our large restroom is big enough to accommodate strollers, we have a fully equipped nursing room, change station and a play area to keep your little monkey entertained.

Our customers at Cheeky Monkey know that we care about them and their experience in our store. Our associates listen carefully to provide assistance and educated advice. Whether you are popping in for a quick purchase or looking for education on cloth diapering, we strive to make your shopping experience fun, comfortable and stress-free. We offer hospital grade breast pumps and accessories for rent, we deliver orders locally for moms who may be on bed rest or cannot get out of the house and we have an in-house gift registry program that is integrated with our website.

Gift buyers will love our gift cards and our baby registry which is accessible both in our store and on our website. Our friendly associates are always available to help you pick out that ‘perfect’ baby gift. We create custom gift baskets that can be picked up in store, delivered locally or sent across Canada. We offer complimentary gift wrapping and a one-on-one personal shopping experience that is second to none. At our store and online, you'll find everything you need for those busy first years.

 Cheeky Monkey


As a local London store we believe in supporting our local community. We support many daycare and school fundraisers, youth soccer, the Salvation Army, our local food bank, and many other worthy causes in London. In 2011 and 2012 we helped to raise funds for the Mother & Baby Care Unit at the London Health Sciences Center. Our Annual pictures with Santa have raised money for The Women’s Community House for many years and we are so grateful to the many Cheeky Monkey customers who have been bringing their children for pictures since 2006! We believe passionately in the strength of the Cheeky Monkey Community and we are very thankful to be able to give back to our city.



Part of supporting our local community includes supporting other local business in London. We believe in building and supporting relationships within our business community. There are many like-minded businesses here in London that share the same passion for their customers, believe in good old fashioned customer service, live in the community where they work and want to make their city a better place to live. We are proud to be part of the thriving London small business community.