Our Story


Since 2004 Cheeky Monkey® has been both an online and local destination for new parents, grandparents and gift buyers. We provide a friendly atmosphere, knowledgeable staff and a careful selection of high quality, innovative products to choose from. We firmly believe in the presence of an owner in our store to ensure that the passion behind the business is always present. You will find a unique collection of local and Canadian made products and eco-friendly finds along with other every-day essentials. Shop mom & baby care products, clothing, shoes, toys and other must-haves for those busy first years.



Cheeky Monkey stemmed out of a love for sewing, business and family and was born as a way to combine all three of these things for creator Krista Williamson. Cheeky Monkey opened it's first store in 2006 and has been operating and growing in the London community every since.

As a long time shopper at Cheeky Monkey, Danielle was intrigued by the opportunity when she found out that Krista had decided to transition Cheeky Monkey to a new owner. The products and feel of the store were something that always drew her back, they were unique and curated towards what mom would need as well as baby. Having just had her first baby, she now had a better feel for how well this store supported the community and she knew that it needed to  continue to be a core store for Londoners.   

This new adventure is not something Danielle decided to just up and do, after a lot of input (and some coaxing) from her partner Keenan, they decided to jump in and take this rare opportunity to build something for their family. Danielle knows there will be a lot of long days and nights as she learns the business and finds her feel for the store and her view for how she will carry the store forward. She loves what Cheeky Monkey is and will continue to create that atmosphere that you, the Customers, come to Cheeky Monkey for, with a few new things to come ;) 

Both Danielle and Keenan believe that the owner presence at the store is important to allow you to connect the business with the people that are behind it. There is no doubt that if you stop by the store that you will see Danielle and even Keenan and little Noah from time to time helping out. 






Today, Cheeky Monkey offers a careful selection of nursing essentials, cloth diapers, baby carriers, toys, clothing, shoes, bath care and so much more. Organic and bamboo products have long been a staple at Cheeky Monkey and we continue to offer a large variety of eco-friendly must-haves for mom and baby. We also carry a unique collection of local and Canadian made products, along with other every-day essentials. Our large restroom is big enough to accommodate strollers, we have a fully equipped nursing room, change station and a play area to keep your Littles entertained while you shop.

Our customers at Cheeky Monkey know that we care about them and their experience in our store. Our associates listen carefully to provide assistance and educated advice. Whether you are popping in for a quick purchase or looking for education on cloth diapering, we strive to make your shopping experience fun, comfortable and stress-free. We offer hospital grade breast pumps and accessories for rent, we deliver orders locally for moms who may be on bed rest or cannot get out of the house and we have an in-house gift registry program that is integrated with our website.

Gift buyers will love our gift cards and our baby registry which is accessible both in our store and on our website. Our friendly associates are always available to help you pick out that ‘perfect’ baby gift. We curate custom gift baskets that can be picked up in store, delivered locally or sent across Canada. We offer complimentary gift wrapping and a one-on-one personal shopping experience that is second to none. At our store and online, you'll find everything you need for those busy first years.



As a local London store we believe in supporting our local community. We support many daycare and school fundraisers, youth soccer, the Salvation Army, our local food bank, and many other worthy causes in London. Our Annual pictures with Santa have raised money for The Women’s Community House for many years and we are so grateful to the many Cheeky Monkey customers who have been bringing their children for pictures since 2006! We believe passionately in the strength of the Cheeky Monkey Community and we are very thankful to be able to give back to our city.



Part of supporting our local community includes supporting other local business in London. We believe in building and supporting relationships within our business community. There are many like-minded businesses here in London that share the same passion for their customers, believe in good old fashioned customer service, live in the community where they work and want to make their city a better place to live. We are proud to be part of the thriving London small business community.